Did you know that some people actually have a time of the day where they write better? It's true, mine is late at night, if I'm still awake! It's more comfortable for me during that time period. I'm alone, my surroundings can be how I want... Pure bliss. But what if you write out of your comfort zone. Ideas that may have never come to you flow out of your imagination.
Try it, and see what happens, maybe it will be the start of the next big hit:3